DemandScience (Pure Incubation)

DemandScience (Pure Incubation)

Data Breach

demandscience.com

132,475,960

Records Exposed

Feb 2024

Date of Breach

Database

Breach Type

Nov 2024

Added to Database

About This Breach

In February 2024, a substantial dataset from DemandScience, a subsidiary of Pure Incubation, was listed for sale on a well-known hacking forum. This breach, later traced back to a retired legacy system, primarily consisted of business contact information that had largely been compiled from public sources. The exposed data encompassed total of 132.5 million records and approx 125 million unique corporate email addresses, as well as physical addresses, phone numbers, employers, and job titles. This incident underscores the importance of stringent data management and secure decommissioning practices to protect business and personal information from exposure.

Compromised Data Types

Email Address First Name Last Name Phone Number IP Address Social Media

Country

United States

Language

English

Password Storage

No Passwords

Category

Marketing, Advertising

Indexed On

Nov 19, 2024

Breach Type

Database

What Should You Do?

Get Full Breach Details with LeakedSource Pro

Sign up for a LeakedSource Pro account to see exactly what data was exposed in this breach and get real-time notifications when your information appears in new breaches.

Sign Up for Pro
  • Watch for phishing emails targeting your inbox. Attackers may use your exposed email address to send convincing scam messages.
  • Be alert to smishing attacks (SMS phishing). Scammers may text you pretending to be banks or service providers.
  • Enable two-factor authentication (2FA) on all important accounts to add an extra layer of security.
  • Use a password manager to generate and store unique, strong passwords for every account.

Were You Affected by This Breach?

Enter your email below to instantly check if your data was compromised in the DemandScience (Pure Incubation) breach and 12,000+ other known breaches.